Level one · Structure
My Web Lab builds the base: a web presence that sells.
The group's web agency. Custom Next.js websites and web apps, SEO and Google campaigns that turn a website into a measurable sales channel.
Refreesh, the digital partner for startups in Milan, takes your product to the next level.
Every project starts as an idea.
Then it swims against the current,
one leap at a time.
Structure.
Intelligence.
Motion.
Until it reaches the next level.
One shared engine, three faster products.
Beyond the sky, there is a method.
Design
One visual and experience standard: every brand starts at a level that alone would take years.
Engineering
A modern stack and components shared across brands: less rebuilding, more improving.
Data
Every decision goes through a number: traffic, conversions, retention, margin.
Growth
Marketing, SEO and sales work together, with the skills of the whole group.
Level two · Intelligence
Giallo Studio puts AI to work inside real processes.
The AI agency for SMBs. It starts with a workflow audit, then builds automations and AI agents connected to the tools a company already uses, with measured results.
Level three · Motion
Athleex gives personal trainers one single system.
Software for personal trainers and coaches: athletes, workout plans, progress and business numbers in one platform, plus an app for the people who train.
Level four · Visibility
Refreesh puts your brand in people's hands.
Carton water with your logo, handed out where people pass by the Refreesh cargo bike: sustainable marketing campaigns, measured with data collected on the spot and a final report.
Alone you go fast. Together you climb higher.
A standalone brand has to learn everything from scratch. Inside Refreesh it inherits method, technology and people, so every product grows faster and with less risk.
Four levels, one direction.
Who Refreesh is
The digital partner for startups.
Refreesh (Refreesh S.r.l. Società Benefit, formerly MPN Group) is a digital company based in Milan, Italy, led by Marco, Pietro and Niccolò: the digital partner for startups. We design and build MVPs, SaaS platforms, mobile and web apps, bring AI into products and grow them with SEO, paid ads and growth marketing. The group also runs My Web Lab (web agency), Giallo Studio (AI for small and medium businesses) and Athleex, our own SaaS for personal trainers: first-hand experience we bring to every founder.
FAQ
Refreesh in short.
What is Refreesh?
Refreesh (formerly MPN Group) is the digital partner for startups, based in Milan, Italy: it builds and grows digital products, from the MVP to scale. The group has three brands: My Web Lab (web agency), Giallo Studio (AI agency for SMBs) and Athleex (SaaS for personal trainers). Under the Refreesh name we also run marketing campaigns with carton-packed water branded with a company's logo.
Are Refreesh and MPN Group the same?
Yes. Since November 2026 MPN Group has been called Refreesh, after the benefit corporation we work with (Refreesh S.r.l. Società Benefit): same people, same brands, same services.
Which brands are part of the group?
Three: My Web Lab (myweblab.it) for websites, SEO and web marketing; Giallo Studio (giallostudio.it) for AI consulting, automation and AI agents; Athleex (athleex.com) for managing personal trainers' athletes and clients.
What does Refreesh do for startups?
It designs and builds MVPs, SaaS platforms, mobile and web apps, brings AI into products and runs SEO, paid ads and growth, with one group and one point of contact. We work with founders at idea, pre-seed, seed and scale-up stage, in English and Italian. Everything is on the Services page.
Where is Refreesh based?
In Milan, Italy. We work with startups, founders and companies across Italy and Europe.
How do I reach the right brand?
Write from the Contact page or to info@mpngroup.it: we read every request and pass it to the right team within one business day.
Ice textures: ambientCG, CC0.